Global Game Publishing Lead (Steam)

Soda Game is an AI-driven indie game studio dedicated to Steam. With multiple released titles and Seed funding, our team hails from top tech firms and prestigious universities.

Responsibilities

1. Publishing Roadmap: Define the global publishing roadmap and manage the pacing for playtests, Early Access, and full release; accountable for product exposure, conversion, and sales performance.

2. Project Coordination: Coordinate internal teams and external partners (PR, Localization, KOLs) to ensure high-quality, on-time delivery across all project phases.

3. Creative Strategy: Direct the creative strategy for trailers, key art, and storefront assets to maximize click-through and conversion rates.

4. Community Growth: Formulate social media growth strategies to build and maintain a global seed user base.

5. Platform Relations: Manage communication with Valve and other platform holders to secure featuring and visibility resources.

6. Strategy Pivot: Pivot publishing strategies based on wishlist velocity, regional sales data, and player feedback.

Requirements

1. Experience: 3-5 years of experience in PC/Console publishing; must have led at least one Steam title through a full global launch lifecycle.

2. Market Knowledge: Deep understanding of the FPS and Extraction Shooter genres, as well as the Steam Indie/AA market.

3. Campaign Management: Proven track record in orchestrating marketing and promotional campaigns across core global markets.

4. Startup Fit: Highly self-driven and comfortable working in a 10-20 person startup environment.

5. Language: Professional proficiency in English as a working language.

Bonus Points

• Experience in simultaneous multi-platform publishing or porting coordination across Mobile, Console, and PC.

• Basic video editing or graphic design skills to quickly iterate on social media content or storefront assets.

• Proficiency in using AI tools to enhance efficiency in localization, community management, or marketing content production.

• Proven experience building and moderating high-engagement Discord communities from scratch.

Flexible hours, top-tier gear. Early members join as partners. Based in Shenzhen (Hybrid). Candidates with HK work authorization are welcome.